Thursday, March 04, 2021
PITTSBURGH (March 4, 2021) — Highmark Inc. has secured a three-year agreement to serve as the official health insurance sponsor for the Pennsylvania Interscholastic Athletics Association (PIAA). The agreement began on January 1, 2021 and extends through December 31, 2023.
As part of the agreement, Highmark Inc. will be recognized as a “presenting sponsor” for all PIAA Boys and Girls High School Championship sports at over 1,450 PIAA schools and 85 annual championship events throughout Pennsylvania. The sponsorship has the potential to reach over 350,000 student-athletes and more than 750,000 parents and team supporters.
“Highmark looks forward to extending its market presence throughout the PIAA’s 12 geographic districts across Pennsylvania. We have a long history of providing schools across Pennsylvania with top-notch health insurance and are eager to further demonstrate our support for youth sports through this sponsorship,” shared Tom Doran, Chief Operating Officer for Highmark Inc.
Allegheny Health Network, Highmark Inc.’s provider partner in western Pennsylvania, serves as the healthcare provider and sponsor for the PIAA within its service area, and provides team medical coverage for over two dozen local high schools in the Pittsburgh and Erie regions. Highmark Inc.’s sponsorship of the PIAA further demonstrates its commitment to creating a seamless, blended health experience for its members and customers.
About Highmark Inc.
One of America's leading health insurance organizations and an independent licensee of the Blue Cross Blue Shield Association, Highmark Inc. (the Health Plan) and its affiliated health plans (collectively, the Health Plans) work passionately to deliver high-quality, accessible, understandable, and affordable experiences, outcomes, and solutions to customers. As the fourth-largest overall Blue Cross Blue Shield-affiliated organization, Highmark Inc. and its Blue-branded affiliates proudly cover the insurance needs of more than 5.6 million members in Pennsylvania, Delaware, and West Virginia. Its diversified businesses serve group customer and individual needs across the United States through dental insurance and other related businesses. For more information, visit www.highmark.com.
For more information, contact:
Emily Beatty
Highmark Health
emily.beatty@highmarkhealth.org
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All references to “Highmark" in this document are references to the Highmark company that is providing the member's health benefits or health benefit administration and/or to one or more of its affiliated Blue companies. This website is operated by Highmark, Inc. and is not the Health Insurance Marketplace website. It also does not display all Qualified Health Plans available through the Health Insurance Marketplace website. To see all available Qualified Health Plan options, go to the Health Insurance Marketplace website at HealthCare.gov.
Highmark Blue Cross Blue Shield or Highmark Blue Shield are Medicare Advantage HMO, PPO, and/or Part D plans with a Medicare contract. Enrollment in these plans depends on contract renewal. ®Blue Cross, Blue Shield and the Cross and Shield symbols are registered service marks of the Blue Cross Blue Shield Association, an association of independent Blue Cross and Blue Shield plans. Benefits and/or benefit administration may be provided by or through the following entities, which are independent licensees of the Blue Cross Blue Shield Association: Western and Northeastern PA: Highmark Inc. d/b/a Highmark Blue Cross Blue Shield, Highmark Choice Company, Highmark Health Insurance Company, Highmark Coverage Advantage Inc., Highmark Benefits Group Inc., First Priority Health, First Priority Life, Highmark Wholecare or Highmark Senior Health Company. Central and Southeastern PA: Highmark Inc. d/b/a Highmark Blue Shield, Highmark Benefits Group Inc., Highmark Health Insurance Company, Highmark Choice Company, Highmark Wholecare or Highmark Senior Health Company. PA: Your plan may not cover all your health care expenses. Read your plan materials carefully to determine which health care services are covered. For more information, call the number on the back of your member ID card or, if not a member, call 866-459-4418. Delaware: Highmark BCBSD Inc. d/b/a Highmark Blue Cross Blue Shield or Highmark BCBSD Health Options Inc. d/b/a Highmark Health Options. West Virginia: Highmark West Virginia Inc. d/b/a Highmark Blue Cross Blue Shield, Highmark Health Insurance Company, or Highmark Senior Solutions Company or Highmark Health Options West Virginia Inc. d/b/a Highmark Health Options. Western NY: Highmark Western and Northeastern New York Inc. d/b/a Highmark Blue Cross Blue Shield. Northeastern NY: Highmark Western and Northeastern New York Inc. d/b/a Highmark Blue Shield.