Press Releases

Friday, June 04, 2021

Highmark West Virginia and West Virginia Power team up for Ks for Kids to benefit Step by Step After-School Program

CHARLESTON, W.Va. (June 4 , 2021) – Highmark Blue Cross Blue Shield West Virginia announced today that as part of its 7th annual Ks for Kids program, the company will donate $5 to The Step by Step after-school program for every strikeout thrown by a West Virginia Power pitcher at Appalachian Power Park this season.

“Through our annual Ks for Kids program, Highmark West Virginia and the West Virginia Power have the opportunity to spotlight an outstanding program in our community that is making a difference in the lives of our children,” said Jim Fawcett, president, Highmark West Virginia. “At Highmark WV, we care about the communities we serve, and supporting the Step by Step after-school program is just one of the ways we can give back.”

The Step by Step after-school program offers children a safe environment where they can have fun, receive homework help, participate in activities such as art, music, games, physical activity and STEM experiments. Step by Step operates 13 sites in Logan, Lincoln and Kanawha Counties and offers children programs are not only interesting, but also provide constructive activities that channel youthful energy.

"We are pleased that Highmark West Virginia is continuing its charitable partnership with the West Virginia Power and that this year's non-profit partner is the Step By Step after-school program," said Rev. Michael Farmer. “Step by Step helps children by providing 100% free quality programming, and nurturing after-school experiences and this support will help us continue our mission.”

This is the seventh year that Highmark West Virginia has partnered with the West Virginia Power as part of the Ks for Kids program. Since 2014, over $16,000 has been awarded through Ks for Kids to deserving local organizations.

"We are pleased that Highmark West Virginia is continuing its charitable partnership with the West Virginia Power and that this year's non-profit partner is the Step By Step after-school program on Charleston's West Side helping youth on Charleston's West Side to reach their fullest potential," said Power President Chuck Domino.  "Fans should know that every time a Power pitcher strikes out an opposing batter, Highmark West Virginia will be making life a little better for the kids and young people on the West Side through Step-by-Step."

The 2021 West Virginia Power baseball season kicked off on May 30th.

About Highmark Blue Cross Blue Shield West Virginia 
Highmark Blue Cross Blue Shield West Virginia serves approximately 246,000 members through the company’s health care benefits business and hundreds of thousands of additional members through the BlueCard® program. Highmark Blue Cross Blue Shield of West Virginia holds the largest share of the commercial market, and more West Virginians carry a Blue Cross Blue Shield card than any other insurance carrier in the state. With offices in Parkersburg and Wheeling, Highmark West Virginia employs approximately 700 people and serves as a key economic driver in the state with its total economic impact reaching $262 million.

For more information, contact: 

Cathy McAlister
Highmark Blue Cross Blue Shield West Virginia
304-347-7754
cathy.mcalister@highmarkhealth.org