Press Releases

Tuesday, May 26, 2020

Highmark Launches Updated Website to Improve User Experience

Pittsburgh (May 26, 2020) — Highmark launched a refreshed version of Highmark.com to provide a more user-friendly experience for online visitors. The new site serves as a digital front door to Highmark resources for all customers — groups, individuals, families, Medicare, employers and producers. Instead of searching multiple sites for relevant information, customers can visit one URL and find everything they need clearly laid out within the updated website.

“This new version of Highmark.com was crafted with our customers at the center of the design,” said Stacy Byers, vice president, Customer Experience, Highmark Health. “Our main goal was to solve existing paint points for customers and create a space where they can quickly and easily find all the information they need, in one website visit.”

Highmark.com supports more than 100,000 visitors per quarter. By integrating Highmark webpages on niche topics like Children’s Health Insurance Program (CHIP) or e-billing into this refreshed Highmark.com site, we created a single hub of information and anticipate visitor numbers will increase significantly.

Currently, a new tab will open for users seeking information on narrowly focused topics. The next phase of this refresh focuses on building all that information and functionality into Highmark.com so users can stay in one tab and accomplish everything they need. The latest version of Highmark.com is only the first of many planned updates to the site. We are actively listening to customer feedback and continuously updating to build a better experience.

Now, Highmark.com automatically fits to a visitor’s screen size — shifting formats to accommodate users on desktop and laptop computers, as well as smart phones and tablets. The new site dwindles options that populate when searching online for our business, and redirects all inquiries first to Highmark.com. Our homepage was redesigned so visitors can easily find where they need to click when searching for particular information.

 “We understand that many of our customers are avid technology users and expect navigating our website to be simple, quick and informative,” continued Byers. “We operate with a ‘customer first’ mentality and are continuing to listen to users to ensure we are creating a resource that fulfills their needs and expectations.” 

About Highmark Inc. 

Highmark Inc. and its health insurance subsidiaries and affiliates collectively are among the ten largest health insurers in the United States and comprise the fourth-largest Blue Cross and Blue Shield-affiliated organization. Highmark Inc. and affiliates operate health insurance plans in Pennsylvania, Delaware and West Virginia that serve 5 million members and hundreds of thousands of additional members through the BlueCard® program. Its diversified businesses serve group customer and individual needs across the United States through dental insurance, vision care and other related businesses. Highmark Inc. is an independent licensee of the Blue Cross and Blue Shield Association, an association of independent Blue Cross and Blue Shield companies. For more information, visit www.highmark.com.

For more information, contact:

Leilyn Perri
Highmark Health
717-302-4243
leilyn.perri@highmarkhealth.org