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Brian J. Rinker is Market President for the Eastern Pennsylvania region of Highmark Inc. This includes oversight of Highmark Blue Cross Blue Shield in the Northeastern Pennsylvania market and Highmark Blue Shield in the Central Pennsylvania market.
In this role, Mr. Rinker is Highmark’s senior leader based in the region providing support for business performance, new business development and serves as a primary liaison with community stakeholders, business partners and advisory boards. Mr. Rinker was appointed to this position in January of 2020. Previously, he served as Senior Vice President for the Northeastern Pennsylvania region. He joined Highmark in 2015 following the merger of Highmark and the former Blue Cross of Northeastern Pennsylvania (BCNEPA) where he was the Senior Vice President/Chief Administrative Officer.
In addition to his health insurance background, Mr. Rinker worked at the former Community Medical Center Healthcare System in Scranton, Pennsylvania as the Vice President for Planning and Managed Care. He began his career in federal and state sponsored health systems planning with the Health Systems Agency of Northeastern Pennsylvania and the Pennsylvania Department of Health.
Mr. Rinker holds a Bachelor’s Degree from King’s College in Wilkes-Barre and a Master’s Degree in Health Administration from Wilkes University, also in Wilkes-Barre.
He is active on many community boards including the United Way of Wyoming Valley, the Greater Wilkes-Barre Chamber of Commerce, Volunteer’s in Medicine, the Diamond City Partnership and the Luzerne County Industrial Development Authority.
He lives in Forty Fort Pennsylvania with his wife Lisa.
Current Board of Director affiliations include:
Current Health Care Advisory affiliations include:
Thought Leadership Topics:
Health Care Industry
Operational, experiential & clinical excellence
Managing Health Care Dollars
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